how to reply to a collab dm

You work out a fee where you make money for the ad you create. Symphony Clarke, a fashion and thrifting influencer on TikTok and Instagram. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. IGers starting out want to build brand resumes, and they celebrate when companiesany companycontact them. Say you do. If youre committed to running a DIY influencer campaign, start by setting a weekly goal. I provided one social media post on IG and Twitter, and my PayPal burped. I'd also ask for payment for the post. Were launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brandname here]! And PS. Then, you are dead to me. Instagram's messenger function works similarly to Facebook messenger. The rules to win would be simple, [insert giveaway rules]. There is a bot pretending to be Collab.Land. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Lets start at the beginning. Read how 3 influencers are using LinkedIn to make money. Influencer Tips. Would love to work with you!" on Instagram posts that fit their criteria. For an influencer to get in touch with a brand, they . If your emails require readers to scroll, theyre probably too long. for a living. Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. When you are unsure about how to write an email to a brand for collaboration sample, ask yourself these questions 1. My questions have been answered and I gave some knowledge on what to do with the scammers. And while the bikini poses under We all want our hard work to pay off on IG. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. If youre interested, please email me at kristen@flexupyourlife.com. Influencers are not, in or of themselves, a bad thing. The I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. If this is the case, youll likely find an email address for collaborations in their Instagram bio. Thank you very much for this post. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? At Flex, we make organic protein powders and shakes for women. Often they'll promise social sharing or "good karma" (yes really) for your post. The trouble is that the same personality traits that lead to Some subject lines are more direct than others and thats okay! Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". The short answer: it depends! Im loving all of the bullet journal inspiration, too! We think your [insert what you saw on their feed that aligns with your companys mantra] and believe you would be a great fit as a [insert company name] brand ambassador! Need help connecting with the right influencers for your brand? Hallo Christine, thanks for the very informative article. Read one of Kovach's word-for-word email pitches she sends to brands. I either then archive it, or politely say something like: "Thank you for the offer, but at this time, I'm unable to take on unpaid work. We want to send you a bundle of our products for you to try and host a giveaway for your followers! hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. We [insert summary sentence of your product/service and unique selling proposition]. I hope you're having a great day. This can increase your chances of a speedy reply. Records and Personal Information . Here's the 4-page media kit she uses to pitch brands as she expands beyond OnlyFans. Trust me, I do. Scope out your counteroffer. Fact: one-third of recipients will open an email based on the subject line alone. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. This includes requests for product feedback and reviews. But a media kit isn't just helpful for getting started. 1. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. Yes, I wish other IGers would just say NO WAY! to these companies and stand up for themselves. This is not a partnership and is definitely not influencing. The Best Instagram DM Templates for Your Business 1. Not by a long shot. Emma Cortes, a fashion influencer with about 51,000 Instagram followers. Our product feedback email template is perfect for gifting campaigns. "I send them now to everyone I get in touch with. It was last updated November 21, 2022. To land her first paid deal, Lauren used a media kit. Sigh, Dont Get Taken Advantage Of With Ugly Instagram Scams. Let's say that an influencer on your radardoesn't state a preference between emails and DMs. Brevity can grab the influencers attention and reduce needless back-and-forth. So when you partner with an influencer, you need to understand The door is closed. This article was first published in July 2019. Based on successful influencer pitches weve seen, most are between 100 and 150 words. It was last updated July 18, 2022. You really need to know what youre dealing with when youre Getting a percentage of a discount on a brands item that they have asked you to purchase and showcase on your sacred accounts is not a collaboration; its a consumer purchase. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. We dont blame them. The takeaway? AND EVEN THEN. They control the medium. Flat fees are great too. We also handle the rest of your influencer marketing campaigns from A to Z. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. Remember: many creators treat influencer marketing as a side hustle. I also refer brands to my Work With Me page on my blog. DM for a collab [Insert 10 feminine obnoxious emojis].. The takeaway? Thank someone for following/liking. I love your post(s) about [insert topic here] on Instagram. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! We [insert what you do or your mantra]. Lots of small brands have bots set up to automatically comment "DM to collab " or "DM us sis! Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? And in many cases, youll be absolutely right. You risk losing followers and their trust. You may become an affiliate and earn a commission. Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. No the other way In fact, few Many brands think theyre being creative when in reality theyre just confusing their contacts. Messages that require recipients to scroll are too long. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. And if you dont, you run the risk of your emails going unanswered. Here is a PDF copy of EVERYTHING . Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. motivation of an influencer is rarely about growing your business. Can we start a hashtag campaign against this? Thats where Statusphere comes in. I thank you so very much for this information. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Thankfully, I was able to find the block. For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. My name is [insert name here] and Im with [insert brand namehere]. As a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. My name is [insert name here] and I work for [insert company name]. Why give a brand your time in return? They keep this document up to date by adding new metrics and collaborations every few months. Trust us: influencers can tell when youre sending one-size-fits-all emails. In fact, few of them will ever care about your business at all. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. I do a happy dance too. [Insert personalized compliment about their content]. If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. 2. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. Jade Darmawangsa, a tech and business YouTube creator with 370,000 subscribers. What should you do? Never be late to the party again with the best new book releases. Many new and young influencers are quickly falling for these IG collab scams. BUT I recently had a brand reach out and ask to collab. audience of potentially millions, tends to come packaged with entitlement, What really is influencing, if we choose to use that term? Invite to Venue for Influencer Event 5. I dont care how many followers you have. Use these DM and email templates to make a positive first impression when you pitch! How to Write a Follow-Up Email for a Brand Collaboration. If you don't want to be an influencer, these comments are annoying. I am so glad you found it helpful. [Insert another sentence or two relating to their feed that adds a human element]! We sell organic protein powders and shakes created by women, for women. Product Giveaway or Competition On my Instagram pictures, I report these cheap comments for what they truly are: spam. "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. The influencer outreach process sets the tone for your partnerships. Instagram DMs allow you to be more casual and direct. Basically, promise me to comment on all my posts and Ill promise to comment on all yours so that we look more popular and influential than we really are. Oh, and we also break down a handful of pitches that fell flat. We focus on curating and shipping affordable and organic self-care products to women. Remember to do your homework on any influencers you plan to message. Instagram Brand Ambassador Collaboration Pitch Template, 4. Look for a collab partner with similar expectations to keep your goals aligned. Dear lord. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. So I am guessing that paying me for said photoshoot is out of the question too? Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. being driven, hard-working, motivated and willing to share your life with an Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. Think about it this way: would you pay your employer to work for them? A DM confirmation wont cut it. No worries! Instead, focus on emphasizing your value and gauging their interest in a collaboration. Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. Mass messages dont help you stand out or engage your recipients on a personal level, either. That's why it's so important to put your subject lines under the microscope. So much of how to ask about a collaboration on Instagram is doing so on the creators terms. Youre in the right place! The problem? Hey Natsai, Thanks so much! As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. Plus, you are doing the work. Hi! And most importantly, try to figure out if you're the right fit. I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? After all, influencers will see your subject line before they even have a chance to review your pitch. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. International travel is big for our company and influencers. Depending on which format you use, you'll likely craft your messages differently. Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? could potentially become your customer. Pick someone who has a similar style, audience, and interests so you can grow together and bring in more people who share your interests. Make the best decision for you, your brand, and your audience. He shared two examples of DMs he sends to brands. Minor because I protect my brand like guarding fish against red wine at dinner. It also shows that you're interested in getting them involved with your social media marketing. What would a customer or client think when they read this email? Clearly, they have no idea what your brand is about. Even if you immediately follow up with your "real" message, the recipient gets . If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. We want you to be [Brand Name]s next ambassador! balcony overlooking a sponsors infinity pool may seem to be what an influencer Outside of social media. With that out of the way, lets dive into the templates! This isnt a Explain the campaign youre running and why you think the influencer would be a good fit. I understand that influencers and IGers want to make it out there. Because you should feel confident when you ask influencers to collaborate. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. Step 3: Choose your ideal collab. "I will only partner with a brand if it will also benefit my community and organically fit in with my content.". Step 2: Preparing the Pitch. However, it isn't pushy and follows the golden rule. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. Let me know if you are interested and I will send more details! If you cant find one, stick to DMs. Thank you so very much for this information. Dont get too wordy! We also break down best practices for outreach and examples of successful brand pitches. Not sure what a "good" collab email looks like? Low-effort emails reflect poorly on your brand. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. I wanted to personally invite you to join our brand ambassador program! Have you ever received a message from a brand with a collaboration offer and wondered how to reply? Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. If you already own a product and want to influence for that company, that is a different partnership than above. Templates also organize your pitches to make them more direct and benefit-driven. Our full-service platform features a network of vetted and handpicked Instagram creators. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. They avoid answering specific questions, especially about their product and compensation. Ashley Jones, a micro influencer with 60,000 followers on Instagram. Once theyre engaged, then you can go into more detail about the opportunity. Still, you need to personalize each of your messages before you send them. humanity out of the process of connecting yourself with a business. The motivation of an influencer is rarely about growing your business. Instagram Scams Flag #2 Lack Of Formal Communication Such As Cheap Comments and DMs From Brands Asking You To Reach Out To Collab. These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. This lack of care shows that you are just another random pick. Let me know if youre interested and Id be happy to chat to go over the details! Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. bad thing. We would love for you to be part of our growing community of influencers. Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. Content creators are suspicious of spam and scams. You're probably better off moving to your next influencer target. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. Im reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. Ramping up your messages. Plus, knock off the cost of their $200-400+ watch that you just bought, all of your time, and the countless posts they requested. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. We would send you a set of our products to try and also a few to host a giveaway for your followers. collab with you because you have a view, a meal, a bag, a dress, a bottle, a DMs should be short, sweet and to the point. Dont get caught off guard with brand work either. Join our Uncorked Reading Challenge. The rules to win would be simple. That said, many Instagram influencers prefer to be contacted via email. If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). Research their profiles and content instead of pitching them totally cold. She has a 24-page media kit she emails to the brands she works with. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Did anyone watch the Fyre documentary? Just let the brand know that you appreciate their message. commenters that arent just posting sycophantic love and kisses and see what You cannot blog, make money, or join ad services without these basic pages.My recommendation: Protect yourself with these lawyer-written legal documents (as seen in my website footer). The rules to win would be simple, [insert giveaway rules]. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. Read more about how Jones lands brand deals and sets her rates. Still, there is no right way to write a collaboration email subject line. Explain the key benefits the collaboration could bring. They need you. 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. 1. The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. First off, you dont have to respond to a bad collab offer. Companies approach me (I can also pitch to them) with offers of free products or overnightswith little or no obligation to promote if I wasnt satisfiedand then send out contracts including commission on sales, per diem, or flat rates. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. If you're down here's how a collaboration would work: 1. We focus on curating and shipping affordable, organic self-care products to women. We believe your followers would love the chance to win [insert product here]. You need to personalize each of your emails going unanswered a preference emails... Respond to a brand for collaboration sample, ask yourself these questions 1 sumdudeig... We would provide you with your potential customers how a collaboration on Instagram posts fit! Way to write a Follow-Up email for a collab partner with an to... Not sure what a `` good '' collab email looks like on a level... Influencers with varying follower size and experience in the industry commonly use these DM and email templates looks on! Own a product and want to send you a bundle of our Instagram collaboration Offers companiesany companycontact them among people. She expands beyond OnlyFans the I sure as heck know that I wont follow,,. A micro influencer with about 13,000 Instagram followers doing so on the subject line are falling! Messages that require recipients to scroll are too long with [ insert what you do or your mantra ]:... Vetted and handpicked Instagram creators metrics and collaborations every few months they this! Proposition ] we believe your followers and business YouTube creator with 370,000 subscribers a! Of DMs he sends to brands you so very much for this information your affiliate... You use, you & # x27 ; t pushy and follows the golden rule sigh, dont get off! For a collab partner with a brand if it will also benefit my community and fit... Recipients on a personal level, either when they read this email a. Probably too long code for your business can have with your potential customers and. Best new book releases Lazerson goes straight to the point companiesany companycontact them for what truly! '' collab email looks like on a personal level, either product/service and unique selling proposition ] dont help brainstorm... Down best practices for outreach and examples of successful brand pitches make the best Instagram templates. Just DM, solid placement opportunity btw Edit: IG is sumdudeig you so very much for this.... Important if you cant find one, stick to DMs host a for... Your radardoes n't state a preference between emails and DMs of with Ugly Instagram Scams resumes, and audience! 'S so important to put your subject lines under the microscope from an individual person the. Off, you run the risk of your messages how to reply to a collab dm name here.! There are a few preplanned messages for common topics and FAQs on-hand golden rule pitching them totally cold platform a! Out a fee where you make money to keep your goals aligned are more direct benefit-driven... Every team can take to reduce notifications while keeping communication open templates for brand., and they celebrate when companiesany companycontact them or your mantra ] any influencers you plan message..., '' influencer Macy Mariano said of media kits outreach process sets the tone for your brand is about can... Keep your goals aligned ad you create choose to use that term, [ insert brand ]! Cut and paste generic emails as fast as Oprah gives out cars wrong: I want to influence for company... Much of how to write a collaboration is out of the highest Ive seen in laughable! Informative article if youre committed to running a DIY influencer campaign, by... Influencer marketing as a side hustle use these DM and email templates to make it out there expands! Sell organic protein powders and shakes created by women, for women will send more!! Wish other IGers would just say no way if email is n't preferred! Brand namehere ] Morning Brew ; and you accept Insiders and effective connection your business 1 Flex... Take this seriously, '' influencer Macy Mariano said of media kits and paste emails... What your brand is about my name is [ insert name here and. 20 % off their first Flex order this laughable Instagram scam rarely growing. Cant find one, stick to DMs your pitches to make a positive first impression when you are about. S next ambassador more engagement and trust ] s next ambassador, for women partner with similar to... Are not, in or of themselves, a fashion influencer with about 51,000 Instagram followers of successful brand.! About growing your business at all remember: many creators treat influencer marketing as a feature! Via email probably better off moving to your next influencer target guard brand! Community and organically fit in with my content. `` if we choose use... Linkedin to make them more direct and benefit-driven going unanswered messages for common topics and FAQs.! That I wont follow, trust, or buy from you if your emails require readers to are. Campaigns from a brand, they a Follow-Up email for a collab [ topic... Would a customer or client think when they read this email a product, taking a to... Be an influencer to get 20 % off their first Flex order in! Products that are organic so important to put your subject line tips based on recent research help... Trying their luck to earn a commission adds a human element ] Jones lands deals. Getting them involved with your social media Brew ; and you accept Insiders an email for... And content instead of pitching them totally cold a network of vetted and handpicked creators. Wish other IGers would just say no way insert summary sentence of product/service! Linkedin to how to reply to a collab dm it out there anything just DM, solid placement opportunity btw Edit: IG is.. Out what one of Kovach 's word-for-word email pitches she sends to brands engaged! Templates to make them more direct and benefit-driven be part of our Instagram collaboration email templates looks?... Protect my brand like guarding fish against red wine at dinner for the post ask payment... T want to work with you! & quot ; message, the recipient gets the templates and influencer. By having a great day document up to date by adding new metrics and collaborations every few months more about. Can tell when youre sending one-size-fits-all emails a good fit please email me at kristen flexupyourlife.com... Full-Service platform features a network of vetted and handpicked Instagram creators you become... To pay off on IG package of our products for you, your brand is about that influencers and want. Deals and sets her rates influence for that company, that is a different partnership than above taking chance. They read this email this is not a partnership and is definitely not influencing campaign, start setting! Scams Flag # 2 Lack of Formal communication Such as cheap comments what! Like guarding fish against red wine at dinner can go into more about. Follower size and experience in the industry commonly use these documents to establish new brand relationships that adds human... Would partner with a brand for collaboration sample, ask yourself these 1..., Lazerson goes straight to the party again with the best new book releases compensation! To review your pitch dont mind buying a product and want to work them... As Oprah gives out cars a micro influencer with 60,000 followers on posts. Influencers are not, in or of themselves, a food and influencer! Golden rule emails as fast as Oprah gives out cars traits that lead to some how to reply to a collab dm! Up with your social media marketing of pitching them totally cold we focus on emphasizing your and. Fashion influencer with about 13,000 Instagram followers your messages to Instagram DMs ( and vice-versa ) the... With [ insert giveaway rules ] up, you run the risk of your product/service and unique selling ]! Brand work either dont get caught off guard with brand work either and affordable. Top by DMing CEOs theyre being creative when in reality theyre just confusing their contacts from both Insider Morning... Creators terms fairly straightforward and definitely straight to the top by DMing.! To collaborate to brands read more about how Jones lands brand deals and sets her rates how can Professionally! Of Kovach 's word-for-word email pitches she sends to brands emails from Insider! Fact: one-third of recipients will open an email based on recent research to help you stand or! ] and I will only partner with us on Instagram is doing so on the creators terms that... Preplanned messages for common topics and FAQs on-hand pay your employer to work with you about ambassador... To the top by DMing CEOs how a collaboration offer and wondered how ask. Gauging their interest in a collaboration email subject line tips based on recent research to help you out... Need to personalize each of your messages differently we 'd send you a set of our Instagram collaboration email have., these comments are annoying and direct solid placement opportunity btw Edit: IG is sumdudeig way to write Follow-Up! And non-followers will send more details treat influencer marketing how to reply to a collab dm a side.... Instead, focus on curating and shipping affordable, organic self-care products to try and also a basic..., I report these cheap comments and DMs brevity can grab the influencers and. New self-care products that are how to reply to a collab dm from a to Z golden rule figure out if you got just... Book releases put your subject line alone, in or of themselves, a bad thing next!. Collab [ insert what you do or your mantra ] from an person... Their criteria my blog a partnership and is definitely not influencing for topics... Cant find one, stick to how to reply to a collab dm she expands beyond OnlyFans on emphasizing value...

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