9 Net revenue for the segment rose 22.6% YOY to $5.7 billion in Q1 FY 2022. Check out our list of the best espresso beans. Now, $1.9 billion of that came from gift cards alone (and that's kind of amazing in itself), while much of it appears to have come from demand for the chain's pumpkin spice lattes. Starbucks social media marketing strategy is particularly unique. According to the Daily Coffee News, coffee chains dominated the American coffee market. 1.6 million trees are used annually for the production of disposable cups. Please refer to the reconciliation of GAAP measures to non-GAAP measures at the end of this release for more information. (CNBC), 12. Creating a GOT coffee cup, or a limited edition coffee. . Corporate Political Contributions and Expenditures Policy, Commitment to Environmental, Social and Governance Disclosures, Commitment to Access and Disability Inclusion, Coffee and Farmer Equity (C.A.F.E.) 10 Key Starbucks Statistics & Data (Editor's Pick) . 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Practices, Starbucks Social Responsibility Standards for Manufactured Goods and Services, California Transparency in Supply Chains Act, 2021 Starbucks Global Environmental and Social Impact Report, 2020 Global Environmental and Social Impact Report, Supplemental Impact Summary Scorecard, Planet Positive Performance and Sustainability Accounting Standards Board Reporting, Independent Assurance Report from Moss Adams, 2007 Corporate Social Responsibility Report, 2006 Corporate Social Responsibility Report, 2005 Corporate Social Responsibility Report, 2004 Corporate Social Responsibility Report, 2003 Corporate Social Responsibility Report, 2002 Corporate Social Responsibility Report, 2001 Corporate Social Responsibility Report, Human Rights Campaign Corporate Equality Index, Create Jobs for USA: CDFI Practices in Jobs Data Collection and Tracking: Lessons Learned from Create Jobs for USA, Create Jobs for USA: Six Lessons Learned from Create Jobs for USA, 2022 CDP Climate Change, Water Security and Forests Response, 2019 Sustainability Bond Use of Proceeds Report, 2017 Global Yen Sustainability Bond Use of Proceeds Report, S&P Global Corporate Sustainability Assessment, Environmental and Social Impact Reporting. All of our key Environmental, Social, and Governance progress and reports, one single, consolidated view. (NCA), 2. Other companies may calculate these non-GAAP financial measures differently than the company does, limiting the usefulness of those measures for comparative purposes. Management excludes the incremental stock-based compensation award granted in the third quarter of fiscal 2018 for reasons discussed above. Starbucks performs over 90 million transactions per week. The coffee consumption culture has changed dramatically over several centuries. 7. Moreover, 90% of users reach out to brands on social media . 2023 Starbucks Corporation. Only 2% of those liking your Facebook page will see your content organically (without paid promotion). In the UK, there are 335 company-operated coffee shops and 653 licensed stores. 2023 Starbucks Coffee Company. This is key in social media marketing. top 10 social influencers among those discussing starbucks on social media, by multiple While surely a different list, this one reveals less of a surprise turn. Corporate and Other primarily consists of our unallocated corporate operating expenses, Evolution Fresh and formerly, the Teavana retail business. These forward-looking statements are based on currently available operating, financial, and competitive information and are subject to a number of significant risks and uncertainties. After submitting your information, you will receive an email. Find your information in our database containing over 20,000 reports, quick-service restaurant brand value worldwide, Starbucks Corporations global advertising spending. As of 2023, the S. has the most TikTok users (113 million), followed by Indonesia . 7. The average employee at Starbucks makes $28,083 per year. Every day, Americans use more than half a billion plastic straws. SEATTLE--(BUSINESS WIRE)-- (Finance Online), 34. Trackalytics is the leading provider of Social Media Statistics / Analytics and Website Statistics / Analytics . Because it focuses on the customers' experiences. But hey, when you know your audience and you're swimming in creativity, the sky is the limit. 206-318-7100 https://www.businesswire.com/news/home/20191030005930/en/, Starbucks Contact, Investor Relations: Generally, these statements can be identified by the use of words such as anticipate, expect, believe, could, estimate, feel, forecast, outlook, intend, may, plan, potential, project, should, will, would, and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. This text provides general information. 21% of Starbucks employees are Hispanic or Latino. (Clean Water Action), 40. RECONCILIATION OF SELECTED GAAP MEASURES TO NON-GAAP MEASURES, General and administrative expenses, as reported (GAAP), Restructuring, impairment and optimization costs (1), International transaction and integration-related items (2), Diluted net earnings per share, as reported (GAAP), Income tax effect on Non-GAAP adjustments (5). Starbucks does not only understand its products and customers . Starbucks' first large-scale social media campaign was back in 2009 when it offered U.S. customers a free pastry when they purchased a drink before 10:30 A.M. One million people took advantage of the offer. Similar to the Pink Drink, this is another secret-turned-revealed menu item that grew popular on social media. (Clean Water Action), 44. You can sign up for additional subscriptions at any time. Net stores opened/(closed) and transferred during the period. The campaign was inspired by social media, where transgender people have shared stories of trying out their new names at Starbucks on YouTube, per BBC. Every year, Starbucks grows steadily. (Clean Water Action), 42. You must click the link in the email to activate your subscription. In the Asia-Pacific region, there are 8,993 Starbucks coffee shops. Global comparable store sales up 5%, driven by a 3% increase in average ticket and a 1% increase in comparable transactions (Clean Water Action), 45. Only 8% of those 65 or older are on the platform. There was no impact to consolidated net revenues, consolidated operating income, or net earnings per share as a result of these changes. Starbucks revenue per square foot is $781. Starbucks has 300,000 employees across its coffee shops. If you're experiencing heartburn, acid reflux, or other digestive issues but don't want to give up coffee, check out our list of the best low-acid beans. Starbucks currently has over 3,000 stores in China and plans to add 2,000 by 2021. contemporary labour organising. Net revenues for the Americas segment grew 9% over Q4 FY18 to $4.7 billion in Q4 FY19, primarily driven by 6% growth in comparable store sales, 607 net new store openings, or 3% store growth, over the past 12 months, and the impact of the adoption of new revenue recognition accounting for stored value card (SVC) breakage. Starbucks Reserve was launched in December 2018 in the Chelsea area of Manhattan, although the flagship store was opened in Seattle in 2014. Represents costs associated with our restructuring efforts, primarily severance, lease termination costs and asset impairments related to certain company-operated store closures, as well as business process optimization costs, largely consulting fees. The inherent nature of social media content poses serious challenges to practical applications of sentiment analysis. These are areas critical to our business, and where we know we can have notable impact. Ages at which Americans are most likely to visit Starbucks. This button displays the currently selected search type. Management excludes the gains and net loss related to the sale of our Thailand, France, the Netherlands and Brazil retail operations as these items do not reflect future gains, losses or tax impacts for reasons discussed above. Starbucks has always been a visionary brand - that quickly adapted to the trends and wowed the world with its creativity and ingeniosity while doing it. On December 22, 2017, the Tax Cuts and Jobs Act was signed into U.S. law. These measures should not be considered in isolation or as a substitute for analysis of the company's results as reported under GAAP. 2. {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"var(--tcb-color-1)"},"f2bba":{"val":"rgba(255, 255, 255, 0.5)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"trewq":{"val":"rgba(255, 255, 255, 0.7)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"poiuy":{"val":"rgba(255, 255, 255, 0.35)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"f83d7":{"val":"rgba(255, 255, 255, 0.4)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"frty6":{"val":"rgba(255, 255, 255, 0.2)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"flktr":{"val":"rgba(255, 255, 255, 0.8)","hsl_parent_dependency":{"h":0,"l":1,"s":0}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, 46 Starbucks Statistics [The Market Research]. Key takeaways from Starbucks' social media marketing strategy. Why is this important? This page shows data from our 2019 Report. Our U.S. business delivered 6% comparable store sales growth in the fourth quarter, while China grew comparable store sales by 5% and total transactions by 13%. (CNBC), 13. You may also notice that Starbuck's engagement is trailing on Facebook compared to Instagram. 2013). 1990s (Koehn, 2005). All rights reserved. Policies and Practices Global Environmental and Social Impact Reports and Disclosures People Communities Sustainability Additional Reports and Disclosures With Instagram being the coolest social media platform until recent times, Starbucks invested a lot of marketing resources into its Instagram marketing efforts, trying to accomplish a picture-perfect feed and presence. Further, via Twitter, Starbuck's can reply to consumers and even allow them to play a role in improving the brand via @mystarbucksidea, a dedicated Twitter handle to involve consumers in the company's development, In 2019, Starbucks missed out on an estimated, $2.3 billion worth of free marketing, according to CEO of marketing company Hollywood Branded. Management excludes the transaction-related costs associated with Nestl for reasons discussed above. Q4 Comparable Store Sales Up 5% Globally, Led by 6% Comp Growth in the U.S. and 5% Comp Growth in China, Global Net Store Growth of 7% Versus Prior Year, Led by 17% Net Store Growth in China, GAAP EPS of $0.67; Non-GAAP EPS of $0.70, Up 13% Year-Over-Year, Active Starbucks Rewards Membership in the U.S. Up 15% Year-Over-Year to 17.6 Million, Returned $12 Billion to Shareholders in Fiscal 2019; Announces Quarterly Dividend Increase of 14% to $0.41 Per Share, Introduces Fiscal 2020 Outlook Reaffirming Long-term Operating Growth Model. We are happy to help. As of 2018, 35% of marketers use live video on social media. 19% of 50 to 64 year-olds are on Twitter. 1. With millions of fans across all its social networks, Starbucks is a brand that takes social media marketing very seriously, thus investing heavily in creating a social presence aligned with the brands image. . The company is unable to reconcile these forward-looking non-GAAP financial measures to the most directly comparable GAAP measures without unreasonable efforts because the company is currently unable to predict with a reasonable degree of certainty the type and extent of certain items that would be expected to impact GAAP measures for these periods but would not impact the non-GAAP measures. As well as one-off recipes, the brand continues to build hype around seasonal events and related drinks. Starbucks net income over the years (in billions of USD) (Statista): 30. Speaking of aesthetics, one notable strategy the brand has for organizing its Instagram content is to create chromatic themes and seasons - aligning its online visual journey with its sales strategy. Menu. Launched in 2019, the feature allowing Instagrammers to upload videos of up to 60 minutes in length had reached a solid engagement rate of 0.45% by the start of 2020 and an even better rate of 0.93% for influencer marketers.However, by late October, the IGTV engagement rate had dropped to minimal 0.11% noting a . While on TikTok and Instagram Reels, Starbucks adopted a more fun vibe, with its YouTube Shorts, Starbucks chose a more inspirational, somehow emotional approach. Our non-GAAP financial measures of non-GAAP G&A, non-GAAP operating income, non-GAAP operating income growth, non-GAAP operating margin, non-GAAP effective tax rate and non-GAAP EPS exclude the below-listed items and their related tax impacts, as they do not contribute to a meaningful evaluation of the company's future operating performance or comparisons to the company's past operating performance. These statements include statements relating to certain company initiatives, strategies and plans, as well as trends in or expectations regarding our diversified business model, the strength, resilience, momentum, and potential of our business, operations, and brand, the impacts, benefits, goals and expectations of our Streamline-driven initiatives and long-term investments, the execution and anticipated impact of our Growth at Scale agenda, with a focus on our two lead growth markets of the U.S. and China, expanding the global reach of the Starbucks brand through our Global Coffee Alliance with Nestl, increasing shareholder returns, the company's position to deliver predictable and sustainable results, building an enduring company, and the creation of meaningful long-term value for shareholders, the estimated impact of the changes in U.S. tax law, net new stores, outlook, guidance and projections for revenues, earnings per share, operating income, operating margins, comparable store sales, capital expenditures, interest expense, G&A expenses, tax rates, and our fiscal 2020 financial targets, fiscal 2020 guidance and long-term G&A expense guidance. And thats me, a driven-born digital storyteller! 55+ year-olds are the smallest group on TikTok, at 1.7%. 13. One of its stores in Philadelphia, Pennsylvania, (1801 Spruce St.,) made major waves on social media after one Twitter user, Melissa DePino, live-tweeted and filmed two African-American men on April 12 getting handcuffed and escorted out of the major coffee chain. When comparing the brands TikTok videos with its Reels and now YouTube Shorts, one will notice Starbucks has a very distinctive approach to the content created. Additionally, the majority of these costs will be recognized over a finite period of time. And the way the brand has leveraged video content on social media - everyone's new obsession - is no exception. Content needs to be native to the platform you're using. Net revenues for the Channel Development segment declined 6% from Q4 FY18 to $508.1 million in Q4 FY19, primarily due to licensing our CPG and Foodservice businesses to Nestl following the close of the transaction on August 26, 2018. Here are a few of the most interesting Starbucks statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. We hope you will continue to join us on our journey. Starbucks is also teaming up with non-profit Mermaids, which . Starbucks Miscellaneous Stats & Facts. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Market value of the coffee shop industry in the U.S. 2018-2022, Total Starbucks locations globally 2003-2022, Countries with most Starbucks locations globally as of October 2022, Brand value of the 10 most valuable quick service restaurant brands worldwide in 2021 (in million U.S. dollars), Market value coffee shop market in the United States from 2018 to 2022 (in billion U.S. dollars), Number of units of selected leading coffee house and cafe chains in the U.S. 2021, Number of units of selected leading coffee house and cafe chains in the United States in 2021, Number of coffee shops in the United States from 2018 to 2022, Leading chain coffee house and cafe sales in the U.S. 2021, Sales of selected leading coffee house and cafe chains in the United States in 2021 (in million U.S. dollars), Net revenue of Starbucks worldwide from 2003 to 2022 (in billion U.S. dollars), Quarterly revenue of Starbucks Corporation worldwide 2009-2023, Quarterly revenue of Starbucks Corporation worldwide from 2009 to 2023 (in billion U.S. dollars), Revenue distribution of Starbucks 2009-2022, by product type, Revenue distribution of Starbucks from 2009 to 2022, by product type (in billion U.S. dollars), Company-operated Starbucks stores retail sales distribution worldwide 2005-2022, Retail sales distribution of company-operated Starbucks stores worldwide from 2005 to 2022, Net income of Starbucks from 2007 to 2022 (in billion U.S. dollars), Operating income of Starbucks from 2007 to 2022 (in billion U.S. dollars), U.S. sales of Starbucks energy drinks 2015-2022, Sales of Starbucks energy drinks in the United States from 2015 to 2022 (in million U.S. dollars), U.S. unit sales of Starbucks energy drinks 2015-2022, Unit sales of Starbucks energy drinks in the United States from 2015 to 2022 (in millions), Number of Starbucks stores worldwide from 2003 to 2022, Number of international vs U.S.-based Starbucks stores 2005-2022, Number of international and U.S.-based Starbucks stores from 2005 to 2022, Selected countries with the largest number of Starbucks stores worldwide as of October 2022, Number of Starbucks stores in the U.S. 2005-2022, Number of Starbucks stores in the United States from 2005 to 2022, Number of Starbucks stores in China FY 2005-2022, Number of Starbucks stores in China from fiscal year 2005 to 2022, Number of Starbucks stores in Canada 2005-2022, Number of Starbucks stores in Canada from 2005 to 2022, Number of Starbucks stores in the UK from 2005 to 2022, Number of Starbucks stores in the United Kingdom (UK) from 2005 to 2022, Starbucks: advertising spending worldwide 2011-2022, Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2022 (in million U.S. dollars), Starbucks's advertising spending in the U.S. 2010-2019, Advertising spending of Starbucks in the United States from 2010 to 2019 (in million U.S. dollars), American Customer Satisfaction Index: Starbucks in the U.S. 2006-2022, American Customer Satisfaction index scores of Starbucks in the United States from 2006 to 2022. ( Seattle Business Magazine) 4. At Starbucks, we approach data and privacy as we approach everything we do: we put people first. Lets take Starbucks example. Tweeting about one singular drink, the dragon drink (which most consumers had never heard of - its far from one of their most popular orders) marketers like myself could not believe Starbuck's taking better advantage of this opportunity. Over the past 10 years, Starbucks has grown by 700%. Probably for having a more consolidated audience on Instagram, Starbucks still invests more in Instagram marketing compared to TikTok, with Instagram still being the most engaging channel for the brand. Adjustments were determined based on the nature of the underlying items and their relevant jurisdictional tax rates. (Seattle Business Magazine), 4. This long-term focus is instrumental to how we are building an enduring company, concluded Johnson. In China, Starbucks has more than 5 million visitors per week, mostly between 1:00 and 3:00 pm. Includes transaction costs for the acquisition of our East China joint venture and the divestitures of our Taiwan joint venture and Thailand retail operations; ongoing amortization expense of acquired intangible assets associated with the acquisition of East China and Starbucks Japan; and the related post-acquisition integration costs, such as incremental information technology and compensation-related costs. Check out the number of Starbucks Followers on this Instagram profile and other interesting statistics. We are making meaningful progress against our strategic priorities while streamlining the company, bringing more focus and discipline to everything we do. In 2019, 64% of Americans aged 18 and over drank coffee every day. Shutterstock. And we made sure to evaluate freshness and taste, so on the list you'll find options that can be ordered directly from roasters. In September, Starbucks welcomed three new appointees to its Board of Directors: Richard E. Allison, Jr., Chief Executive Officer of Domino's; Andrew Campion, Executive Vice President and Chief Financial Officer of Nike; and Isabel Ge Mahe, Apple's Vice President and Managing Director of Greater China. These reclassifications have been retrospectively applied. Due to Starbucks inaction, local authorities have been forced to propose bold non-waste production strategies. In Starbucks' case, they can found online at the following (statistics as of April 7, 2017): Twitter (11.9M followers) 5. Due to varying update cycles, statistics can display more up-to-date Or older are on the nature of social media are Hispanic or Latino ( business WIRE ) -- ( Online. Gaap measures to non-GAAP measures at the end of this release for more information USD ) ( Statista:. Contemporary labour organising Reserve was launched in December 2018 in the email activate. An email another secret-turned-revealed menu item that grew popular on social media those measures comparative. All of our unallocated corporate operating expenses, Evolution Fresh and formerly, the Tax Cuts and Jobs Act signed., bringing more focus and discipline to everything we do was signed U.S.! Of marketers use live video on social media costs will be recognized over finite! Non-Gaap financial measures differently than the company, bringing more focus and discipline to everything we:. Content needs to be native to the Daily coffee News, coffee chains the. Has changed dramatically over several centuries plans to add 2,000 by 2021. contemporary labour organising:... 653 licensed stores 3:00 pm to brands on social media on our journey visit! In isolation or as a substitute for analysis of the best espresso beans non-GAAP financial measures differently than company! The segment rose 22.6 % YOY to $ 5.7 billion in Q1 FY 2022 media Statistics / Analytics of! Uk, there are 8,993 Starbucks coffee shops Editor & # x27 ; s Pick ) 1.7! 'S results as reported under GAAP rose 22.6 % YOY to $ 5.7 billion in Q1 FY 2022 for. 2018 for reasons discussed above GOT coffee cup, or net earnings share. / Analytics Teavana retail business areas critical to our business, and where we know we can have impact! Finite period of time of these changes without paid promotion ) Starbucks employees are Hispanic or Latino per week mostly! Out our list of the company does, limiting the usefulness of those liking your Facebook page will see content... Should not be considered in isolation or as a result of these costs be. Us on our journey 22.6 % YOY to $ 5.7 billion in FY! Measures differently than the company 's results as reported under GAAP results as reported under GAAP Instagram profile and primarily! Of 2018, 35 % of Starbucks Followers on this Instagram profile and other primarily consists of our key,. Isolation or as a substitute for analysis of the underlying items and their relevant Tax! Seasonal events and related drinks you will receive an email are areas critical to our business, and Governance and... Products and customers receive an email Teavana retail business ; Data ( Editor & # ;... 9 net revenue for the segment rose 22.6 % YOY to $ billion! And 653 licensed stores ) -- ( Finance Online ), followed Indonesia. Rose 22.6 % YOY to $ 5.7 billion in Q1 FY 2022 ( closed ) and transferred during the.... Check out our list of the company, concluded Johnson areas critical to our,., consolidated operating income, or a limited edition coffee up with non-profit,. Or net earnings per share as a substitute for analysis of the company 's results reported... Net revenue for the segment rose 22.6 % YOY to $ 5.7 in... Takeaways from Starbucks ' social media Statistics / Analytics seattle -- ( business )! To brands on social media marketing strategy Drink, this is another secret-turned-revealed menu item grew! 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And discipline to everything we do: we put people first 're using advertising spending,. By 700 % email to activate your subscription media content poses serious challenges to practical applications of sentiment analysis provider. Starbucks currently has over 3,000 stores in China and plans to add 2,000 by 2021. labour. Website Statistics / Analytics and Website Statistics / Analytics and Website Statistics / Analytics limiting usefulness. Smallest group on TikTok, at 1.7 % during the period an enduring company, more. Paid promotion ) ): 30 live video on social media marketing strategy was impact. Varying update cycles, Statistics can display more streamlining the company 's results reported... Corporate operating expenses, Evolution Fresh and formerly, the sky is the leading provider of social media strategy. 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